Rock in rio (Portugal) 2021
Rock in rio (Portugal) 2021
After the huge success of Rock in Rio 3 in Brazil, Roberta Medina decided to organize a festival of the same stature in Lisbon. The decision to maintain the name Rock in Rio was controversial, and detractors of the idea in Brazil started calling it Rock in Rio Tejo, after the Tagus river (rio Tejo, in Portuguese) which runs through the Portuguese capital.
The first edition of Rock in Rio Lisboa, as the festival was officially called, took place in 2004. Although the festival had a slight change of name, it kept the same structure as the Brazilian editions. An entire City of Rock, with an area of over 260,000 audience was erected at the Bela Vista park, with a large centre stage and several tents where different artists would perform, simultaneously.
About the Rock in rio
Rock in Rio is a recurring music festival originating in Rio de Janeiro, Brazil. It later branched into other locations such as Lisbon, Madrid and Las Vegas.
Eight incarnations of the festival have been held in Rio de Janeiro, in 1985, 1991, 2001, 2011, 2013, 2015, 2017 and 2019, eight in Lisbon, in 2004, 2006, 2008, 2010, 2012, 2014, 2016 and 2018, three in Madrid in 2008, 2010 and 2012 and one in Las Vegas, in 2015. Brazilian entrepreneur and advertiser Roberto Medina was responsible for the inception and organization of the festival, as well as moving the 2004 edition to Lisbon, while controversially keeping the brand "Rock in Rio". In 2011, Rock in Rio returned to its original location, Rio de Janeiro, with a new line-up of singers and groups.
Rock in Rio is one of the largest music festivals in the world, with 1.5 million people attending the first event, 700,000 attending the second and fourth, about 1.2 million attending the third, and about 350,000 people attending each of the three Lisbon events.
In May 2018, Live Nation Entertainment acquired a majority stake in the festival (including from previous stakeholder SFX Entertainment), with Medina continuing to manage the festival's operations. Live Nation stated that it intended to "[integrate] their industry expertise" into their overall business.